Who

OneBillionBulbs.com was conceived and developed by Symmetric Technologies, a software and database application development company based in Newton, MA. 

What

The goal of OneBillionBulbs.com is to be a catalyst for positive, meaningful environmental change by:

• educating people about the environmental and economic benefits of replacing standard incandescent light bulbs with energy-efficient compact fluorescent (CFL) light bulbs
• encouraging a large number of people to replace standard incandescent light bulbs with CFL light bulbs

Why

OneBillionBulbs.com was founded on the following premises:

• given mounting scientific evidence, global warming is a real threat that must be addressed.
• most mainstream people are willing to take simple actions to help the environment if it doesn't entail a major lifestyle change.
• most people like to save money as long as it's not too inconvenient.

In short, OneBillionBulbs.com aspires to appeal the the environmental and economic interests of most mainstream people in order to drive meaningful change.

How

OneBillionsBulbs.com hopes to reach its goals by:

• persuading people that CFL light bulbs make environmental and economic sense
• collecting, calculating and presenting pollution-reduction and energy-savings data in a fun, interesting way in order to encourage action and attract media attention
• providing promotional tools which encourage viral and word-of-mouth growth
• introducing a limited amount of advertising which (a) educates our site visitors about online purchase options for CFLs and other environmentally-friendly products  and (b) supports the ongoing development, maintenance, hosting and promotion of OneBillionBulbs.com.

When

The idea for OneBillionBulbs.com formed in late-summer 2006.  OneBillionBulbs.com was launched in November 2006.